Best way to create a mobile app in 2021
The mobile applications market is one of the most rapidly developing industries in the world. According to some reports,Guest Posting more than 3.8 billion people have smartphones, that is, almost 50% of the world’s population, making it the most favorable mobile device. Simply put, the mobile app market has the broadest audience possible, so it’s no surprise that despite the fact that, for example, AppStore opened just 10 years ago, the number of apps downloaded from there and Google Play reached 258 billion in 2021. The coronavirus pandemic has also accelerated download growth, with total mobile app revenue promising to hit an incredible 935.2 billion in 2023. It is important to remember that all charts related to mobile applications and smartphones always go up, so all these numbers will increase.
Looking at these figures, it is no longer comes as a surprise that every year more people appear who are ready to invest their time and money in building new mobile applications. For many, this is the ideal startup option. Despite the exploration and breadth of the market, this process is still associated with a lot of pitfalls. Today, we offer you a small guide on how to create mobile applications in 2021, increasing your chances of a good result and minimizing risks.
The foundations of building a great mobile app
Despite impressive statistics, most mobile apps fail. This is due to the fact that often entrepreneurs approach the process of creating an application incorrectly, hoping for luck, uniqueness of the idea, or good marketing. In reality, even a brilliant idea is not enough, since this determines only part of future success. And while the future of mobile app development can change everything, today there is a versatile guide on how to minimize the chances of failure.
Meditate on your idea
You may think that your idea is brilliant and unique, but even the smallest research can show the opposite result. As we said above, one idea is not enough. Nevertheless, at this stage, it is necessary to study your idea as much as possible and formulate it literally in one or two sentences. These proposals, which carry the essence of the future application, will serve as a motivating factor for users to download your app.
It is worth noting that 21% of users download an application, open it once and abandon or delete it instantly. Installation alone is not enough for the application to become successful, and therefore the essence and idea of your application should be such as to motivate users to use it constantly.
Investigate your target audience
Understanding who your target audience is and what pains they have is a key factor for the success of the application. Your product should bring value to specific users, so before starting any processes, you need to carefully study what problem your product will solve.
All mobile applications can be roughly divided into three types: cheap or free applications used by everyone, expensive applications used by a very limited number of people, and the third type is a cross between the first two. Ideally, you should target as wide an audience as possible, however, applications that find and solve a specific problem of a facilitation limited number of people more often become successful. In view of the fact that this is a rather specific task, users will be ready to give their money to get this value.
In the end, understanding the pains and problems of your target audience will help you identify the necessary features for the application and rank them in ascending order of importance. All this, however, is already part of the following process.
The success or failure of an application depends on many factors. You can influence some of them. For example, to minimize risks in order not to lose your entire budget and get a mobile app developed properly. The most versatile method in this task, and even when launching a startup of any kind, is the Lean Startup method. The method itself has existed and has been used for a long time since it is based on understandable goals: to minimize risks, build only what will be in demand, be able to pivot in time, and so on. Nevertheless, Eric Ries managed to clearly formulate the method and its principles in 2011. Since then, this method, which is based on the development of the Minimum Viable Product (MVP), has undoubtedly been the best option for launching a startup, including in the form of a mobile application.